An Environmental Moment: Coke-Cola's Plastic Bottles

Date: Wednesday, 19 July 1995 2:09pm CT
To: IS-SD-STORES-BOB, IS-SD-STORES-DENNY
From: Chris.MacGowan
Subject: EM1 - Coke adds Life (?)

An Environmental Moment: Number 1

Setting: The Coke-Cola Company, Board Room

President

We need to increase our market share in the soft drink industry ... any ideas ...

Marketing

A taste test with Pepsi-Cola.

Marketing

A new Coke formula.

Marketing

Robotic interactive dispensers, maybe Coke Jeans ...

President

No .. No .. No ... Think, think ... something original.

Marketing

Hey, how about going back to the old original Coke Bottle, we will market the shape and feel of the bottle. The GLASS bottles can be returned and reused just like the good old days, good for the environment and good for public relations.

Operations

It would cost a lot of money to re-tool our plants and begin to support the returnable bottles, again.

President

That's right Ronald ... But a great idea Nancy, to market the old bottle. We can make the bottle from plastic, good old petroleum based, smelly, air polluting, somebody will recycle it, PLASTIC. Gee ... what a great idea ...

Plastic is cheaper than aluminum and glass to use and we can continue to increase our market share and save money on the packaging. I can just see it now ... Coke Plasic Bottles Everywhere !!!

Eco Leader

Hi folks ... Chris Macgowan here ... your ECO Leader. Just got a call back from the Minnesota Pollution Control Agency. Yes it is true, during the production of plastic, the resins and other petroleum based products cause toxic air pollution. The production of glass and aluminum cause sand dust and metal dust that are not harmful to human beings. Buy your beverage products that are packaged in Glass or Aluminum. Never (only if your life depends on it), Never, Never Buy Plastic.

Eco Leader 10993883-8873 'learn to change'
End::
Chris.Macgowan